Atlanta, GA, October 22, 2007 – MDdatacor, Inc., a leader in healthcare quality management solutions for health plans and providers, today announced it has named Heather McLarney its vice president of marketing.
In this role, reporting to Tim Roche, company co-founder, president and chief executive officer, Ms. McLarney will lead and expand the sales and marketing efforts of the company to drive additional growth.
"We are delighted to have Heather on our management team as MDdatacor enters an exciting period in its development," said Roche. "We wanted to strengthen our expertise in this area and bring in a marketing professional to help us truly leverage the MDdatacor asset base. Heather brings a terrific track record of marketing and brand building that is a perfect fit for our needs. Her skill set, experience and marketing perspective will be invaluable in this critical role as we continue to see our company grow."
Specifically, Ms. McLarney will provide leadership on key marketing initiatives and will be responsible for strategic planning, market research and analysis, branding, public relations and all marketing communications functions.
She is an accomplished leader, with over 14 years of marketing, consulting, and strategic development experience in the healthcare, technology and clinical research industries. Ms. McLarney joined MDdatacor after more than six years at McKesson, where she most recently served as the director of marketing strategy in the software division. Prior to McKesson, she was a management consultant in hospitals throughout the U.S. for Cardinal Health and director of marketing for Protocare, Inc., a clinical research organization later acquired by Radiant Research.
Ms. McLarney earned her B.A. in Psychology from Ohio University and received her M.B.A. from University of Phoenix in Arizona. In addition, she is Pragmatic Marketing Certified, a certification specific to high-tech marketing.
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